OPPO India has announced the IF Photography Awards, a creative initiative aimed at inspiring mobile photography enthusiasts in India. Renowned director and screenwriter SS Rajamouli is the Indian ambassador for this project.

IF Photography India Awards

The imagine IF Photography Awards were presented globally in 2023 by OPPO. The first edition received more than 700,000 entries from 51 countries. Now in its second year globally, it marks its debut in India.

Competition details

The contest invites all Indian citizens aged 18 and above to participate in nine categories: Landscape, Portrait, Colors, Imperfect Moment, Fashion, Snapshots, Light, Travel and Collection.

A panel of experienced photographers including Joseph Radhik, Arzoo Khurana and Arjun Mark among others will judge the entries.

Presentation process

Participants can submit their smartphone photographs for Round 1 till June 15, 2024 (midnight IST).

From these submissions, 50 winners will advance to Round 2, which begins in early July. The six final winners will be announced on July 25, 2024.

Awards

The Gold winner will receive a cash prize of Rs. 5,00,000, while two silver winners will receive Rs. 2,00,000 each, and three bronze winners will receive Rs. 1,00,000 each.

The five winners will get a chance to attend the Paris Motor Show, receive the latest OPPO smartphone and collaborate with OPPO India on photography projects.

Announcement of the event

The awards were revealed during the OPPO Ambassador Conclave in Mumbai, coinciding with the unveiling of the OPPO Find X7 Ultra, which features the world's first quad primary camera with HyperTone Image Engine.

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The event hosted panel discussions led by industry leaders, influencers and OPPO ambassadors such as Rajeev Masand, Anubhav Sinha, Sudeep Chatterjee, Monaz Todywalla and Raj Kamble.

Topics covered included the evolution of smartphone photography, advances in artificial intelligence and the emergence of content creators.

availability

For more details and to participate, visit the official event website.

OPPO India encourages all mobile photographers to take advantage of this opportunity to express their creativity and artistic vision.

Speaking at the event, Sushant Vashistha, Head of Digital Marketing, OPPO India, said:

OPPO India is pleased to present the Imagine IF Photography Awards in our country, providing a platform to showcase the remarkable skills of Indian photographers.

As the exclusive smartphone brand highlighted at Paris Photo 2023, OPPO presented a series of remarkable images, including those from esteemed photographers and the winning submissions of the OPPO Imagine IF 2023 Photography Awards.

This year, we look forward to witnessing phenomenal photography from India being highlighted on the international platform.

Commenting on the event, SS Rajamouli, Filmmaker and IF Ambassador said;

As an artist, I have always believed in pushing the boundaries of creativity, exploring uncharted territories, and inspiring others to do the same.

The OPPO imagine IF India Photography Awards 2024 represents a bold step to celebrate innovation and imagination in mobile photography, and I am delighted to be a part of this initiative.

Let's capture the extraordinary, imagine the impossible and create a legacy of inspiration for generations to come.

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