Samsung India has unveiled its latest line-up of TVs for 2024 – the Crystal 4K Vivid, Crystal 4K Vision Pro and Crystal 4K Vivid Pro series, which come in a variety of sizes – 43-inch, 50-inch, 55-inch and 65-inch. inches and 75 inches.

Powered by Crystal Processor 4K, these TVs ensure accurate color mapping and realistic 4K resolution through Adaptive 4K Upscaling. They feature PurColor and HDR10+ technology for improved contrast and vibrant images.

The Crystal 4K 2024 TV series includes Samsung TV Plus, an integrated IoT Hub with Calm Onboarding and support for Multi Voice Assistant with Bixby or Amazon Alexa. Gamers will appreciate the automatic game mode and Motion Xcelerator for smoother transitions and low latency.

With Smart Hub, users can access entertainment, environment and gaming options conveniently. In addition, Samsung TV Plus offers 100 channels in India. The TVs include a SolarCell remote control that can be charged using indoor room lights, eliminating the need for disposable batteries.

For audio, OTS Lite delivers a dynamic 3D-like sound experience with Dolby Digital Plus, while Adaptive Sound optimizes sound scene by scene in real time. Q-Symphony ensures synchronization between the TV and the sound bar for an immersive surround sound effect.

Quick specs: Crystal 4K Vivid Series / Crystal 4K Vision Pro / Crystal 4K Vivid Pro Series
  • Design: Slim look, 3 without bezel
  • Screen size (Crystal 4K Vivid and Crystal 4K Vision Pro): 43″, 50″, 55″ and 65″
  • Screen Size (Crystal 4K Vivid Pro Series): 43″, 55″, 65″ and 75″
  • Display: 4K (3840 x 2160), HDR, HDR10+, 4K Upscaling, Filmmaker Mode (FMM), Motion Xcelerator, PurColor technology
  • Image Engine: Crystal 4K Processor
  • Speaker: 2CH; 20W
  • Remote control: Solar cell
  • Audio features: Q-Symphony, Adaptive Sound, OTS Lite, Dolby Digital Plus
  • Games: Auto Play Mode (ALLM); HGiG
  • Operating system: Tizen Smart TV
  • Smart service: SmartThings, Samsung TV Plus, multi-device experience, Apple AirPlay, Daily+
  • Voice assistant: Alexa (IN only), Google Assistant (IN only) and Bixby
  • Connectivity: Bluetooth v5.2; Wi-Fi, x3 HDMI with eARC/ARC, x1 USB-A, x1 RF input
  • Warranty: 2 years (standard year + 1 year extended warranty on panel only)
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Prices and availability
  • The Crystal 4K Vivid series starts at Rs. 32,990; available at, amazon.enand
  • Crystal 4K Vision Pro Series at Rs. 34,490; available on and
  • Crystal 4K Vivid Pro Series at Rs. 35,990; available at and amazon.en.

These TVs are available for purchase with cashback offers and no-cost EMI options for up to 18 months.

Commenting on the launch, Mohandeep Singh, Senior Vice President, Visual Display Business, Samsung India said:

Today, modern consumers are looking for smart TVs that offer true picture quality, immersive audio and advanced security features. The Crystal 4K 2024 TV series sets a new standard for today's homes, offering an exceptional viewing experience that enriches the concept of smart and interconnected living. In addition, consumers benefit from Q-Symphony, which allows the TV and soundbar speakers to perfectly harmonize for an enhanced surround sound experience, all without muting the TV speakers.

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