itel Mobile added Bollywood actor Hrithik Roshan as its ambassador last year. Today, the company announced that it will continue as the company for the second year in a row.

The company said that the enduring collaboration underscores Hrithik's unwavering confidence in itel and its perfect resonance with the brand's ethos and future endeavours.

The partnership with Hrithik Roshan epitomizes itel's commitment to bold innovation, especially to cater to the young and vibrant population, he added.

With the launch of dynamic, stylish and powerful smartphones, itel aims to embody the spirit of #DareToDoit, strongly resonating with the aspirations of today's youth to be a Darer than just a Doer.

Regarding the series, the company said that the 'A Series', also known as the Awesome Series, will inspire consumers to #ToDoMore by enhancing their experiences with superior RAM and ROM features. The P series, which stands for Power, will enable consumers to #BePowerful with its robust fast charging and extended battery capabilities. Meanwhile, the S Series, or the Super Series, will entice consumers to #BeBold and stylish with superior camera quality, sleek design and innovative branding.

Regarding the continued partnership with itel Mobile India, Hrithik Roshan said:

I am delighted to continue my journey with itel Mobile India as their brand ambassador. It's been an amazing collaboration so far, and I'm excited about the opportunities ahead.

Commenting on the enduring partnership, Arijeet Talapatra, CEO, itel India, said:

We are delighted to continue our journey with Hrithik Roshan as the brand ambassador of itel. His charismatic appeal and massive influence would enable itel to reach new heights, fulfilling the aspirations of New India and consolidating our position as the leader in the sub-10K smartphone market. itel Mobile India remains steadfast in its commitment to innovation, empowerment and connectivity as it continues to redefine the mobile landscape in India with Hrithik Roshan as its trusted brand ambassador.

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Author: Srivatsan Sridhar

Srivatsan Sridhar is a mobile technology enthusiast who is passionate about mobile phones and mobile applications. Use the phones you review as your primary phone. You can follow it Twitter e Instagram
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