Earlier this year, HMD Global announced plans to launch its own HMD-branded mobile devices and made changes to its website, switching from Nokia to HMD. At MWC, the company confirmed the launch of the Barbie Flip phone and new repairable phones for the summer.

In line with the brand's new strategy, HMD has partnered with Rajasthan Royals, an Indian Premier League (IPL) 2024 team, to increase its brand visibility.

The partnership aims to enhance HMD's brand visibility across the country as it celebrates, capturing big sporting moments using HMD's soon-to-be-launched aspirational technology, tapping cricket's biggest influencers along the way, the company said .

The company has confirmed that the Barbie flip phone will arrive in May 2024, and that other models, including the repairable phone, will launch in July. Hence, we can expect these smartphones to be revealed in India as well, along with the global debut.

Regarding the newly formed partnership, Tathagat Jena, Head of Marketing and Online Business, India at HMD said:

Together with the Rajasthan Royals we will knock this brand partnership out of the park, it is an affiliation of two brands that aim to be at the forefront: we are both passionate, bold and always one step ahead.

Alok Chitre, Chief Commercial Officer, Rajasthan Royals said:

As we embark on this exciting journey with HMD as our official smartphone partner, we envision a partnership driven by innovation and a shared commitment to transform society through cricket. At Royals, our mission is not only to excel on the field, but to drive change through innovation. HMD embodies this spirit with its cutting-edge technology and forward-looking vision, and we look forward to leveraging our innovation-driven synergies on and off the field.

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