Elista has just released its latest LED smart TVs, the LED-SF43EBA88 (109cm/43″ FHD) and the LED-SH32EBA86 (80cm/32″ HD), featuring the simple Coolita operating system and powered by a quad-core processor cores

Both TVs have A+ quality panels for excellent picture quality, with Full HD (1920 x 1080p) and HD (1366 x 768p) resolutions. The LED screens are housed in elegant frames, improving brightness and color reproduction. The 43″ TV comes with a 20W sound setup for immersive audio.

Coolita OS offers a wide range of global and local content, including popular shows and movies from platforms such as Prime Video, Sony Liv, Zee5, YouTube, Plex and Eros Now. You can also download additional apps from the built-in App Store.

These smart TVs offer wireless connectivity via Bluetooth, Wi-Fi and screen mirroring, along with essential ports such as HDMI, USB, AV-in, headphone jack and Ethernet (RJ45).

They can be mounted on the wall or placed in a cabinet, with a package that includes a smart remote control, batteries and a user manual.

Quick Specs: Elista 43″ FHD LED-SF43EBA88 | 32″ HD LED-SH32EBA86
  • Screen: 43″ FHD, 1920 x 1080 | 32″ FHD, 1366 X 768
  • Panel type: A+
  • Smart TV: Yes
  • Processor: Quad core
  • Operating system: Coolita OS
  • Speaker: 20 W (43″)
  • Storage: 4 GB; RAM memory: 512 MB
  • Applications: Youtube, Prime Video, HDMI, Screen sharing
  • Connectivity: Wi-Fi, Bluetooth, 2 HDMI, USB, 1 AV input, headphones and Ethernet (RJ45)
  • Warranty: 1 year
Prices and availability

Both TVs are available at Elista affiliates retail sales and e-commerce platforms across India starting today with a 1-year warranty at the following price:

  • Elista LED-SF43EBA88 43″ FHD: Rs. 35,999
  • Elista LED-SH32EBA86 32″ HD: Rs. 17,990
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In response to the launch, Pawan Kumar, CEO of Elista, stated:

We are excited to once again redefine the Smart TV experience for Indian households. Our latest smart TVs will cater to the diverse preferences of today's viewers by offering a wide selection of local and international content.

By combining this extensive library of content with premium picture quality and immersive sound, we deliver a premium cinematic experience right into our customers' living rooms, all at an affordable price. At Elista, we aim to make luxury entertainment accessible to every household.

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