Acer India has announced Acerpure, a new sub-brand dedicated to bringing innovative consumer electronics and home appliances to Indian consumers. The company showcased Acerpure TVs, air purifiers, water purifiers and more at the event.

Acerpure has partnered with Dixon Technologies, India's leading electronics manufacturer, to produce its TVs. It has assured its commitment to the 'Make in India' initiative and will launch its products.

Acerpure TVs come in 32″, 43″, 55″ and 65″ sizes and promise to deliver good sound clarity with Dolby Atmos, enhanced contrast, deeper blacks and dazzling brightness. We can expect Acerpure OLED TV, Mini LED TV and Gaming TV in the future.

In addition, Acerpure presented a wide range of consumer electronics products, including air circulation fans, water purifiers, handheld vacuum cleaners, two robotic vacuum cleaners, a hair dryer and a comb, highlighting its commitment to providing comprehensive solutions for modern life .

The company also revealed its plan to diversify its offerings by launching refrigerators, air conditioners, washing machines and more in the near future.

Prices and availability

Acerpure air purifiers start from Rs. 9,990, and the Acerpure Cozy air circulation fan starts at Rs. 7490. These will be available through Acer online storeAcer Exclusive stores and other leading online e-commerce platforms.

Acerpure TVs, water purifiers, vacuum cleaners and other lifestyle products should be available in the coming months.

Commenting on the launch, Harish Kohli, President and Managing Director, Acer India said:

As we embark on this transformative journey with the debut of Acerpure in India, we are excited about the opportunity to contribute to the country's burgeoning consumer electronics market. This milestone signifies our unwavering dedication to innovation and our sincere commitment to the vibrant Indian consumer electronics landscape. Through this collaboration with Dixon Technologies, we are poised to usher in a wave of locally manufactured products, perfectly aligned with the Make in India initiative. This partnership embodies our shared vision of fostering economic growth and technological advancement within the nation. Together, we look forward to crafting cutting-edge solutions that resonate with the diverse needs and aspirations of Indian consumers, enabling them to embrace a brighter and more technologically enriched future.

Andrew Hou, President of Pan-Asia Pacific Operations of Acer Group, said:

We are excited to launch Acerpure in India. The Indian market has immense potential for Acerpure's growth and innovation. With our focus on technological excellence and sustainability, we are well positioned to meet the evolving needs of Indian consumers. As we venture into this new market, our dedication to innovation remains unwavering. Acerpure represents more than just a product launch; signifies the dawn of a new era in home appliances and consumer electronics with a core focus on Make-In-India.

Sunil Vachani, Co-Founder and Chief Executive Officer of Dixon Technologies said:

Through our long-lasting partnership with Acer, we constantly champion the values ​​of local manufacturing and innovation. The introduction of Acerpure and our expanded collaborative efforts represent a significant step forward in improving India's self-sufficiency and global competitiveness in the electronics sector. Aligned with the 'Make in India' initiative, our aim is to manufacture premium consumer products for the domestic and international markets, thereby stimulating economic growth and fostering innovation while nurturing local talent. This partnership underscores our unwavering commitment to deliver high-quality Made in India products, marking a notable milestone in our relentless pursuit of excellence.

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