LG Electronics has introduced its flagship range of features, which includes the Energy Manager and ArtCool air conditioners in India.

In the first 100 days of 2024, they have sold one million units of air conditioners to retail partners, aiming to achieve more than 2 million units by the end of the year. LG attributes this success to its 2024 lineup of 77 new models, focused on energy efficiency, style and performance.

India's first 'Power Manager' AC from LG

The Energy Manager feature is a notable addition, emphasizing LG's commitment to sustainability and consumer empowerment.

It allows users to customize preferences and power usage periods, using Wi-Fi connectivity to optimize compressor usage and reduce power consumption.

Available in 1 ton, 1.5 ton and 2 ton capacities, these ACs also offer smart connectivity through the LG ThinQ app.

In addition, the company has also launched ArtCool ACs that have an elegant Black Mirror finish, which blends elegance with top-of-the-line performance, appealing to consumers who value aesthetics and functionality.

Key features of the LG 2024 AC line include:

1) Diet Mode: Using dual inverter compressor technology, Diet Mode reduces power consumption by 81% while ensuring optimal cooling efficiency, ideal for cost-conscious consumers.
2) Him Clean: This automated cleaning feature keeps indoor air hygienic by eliminating bacteria, offering hassle-free maintenance.
3) Gold Fin+: The newly introduced Gold Fin+ coating improves durability by protecting against moisture and corrosion, extending the life of the AC.
4) Enhanced ThinQ Care: In 2024, LG ThinQ Care includes low gas detection and unpleasant odor detection for proactive problem detection and user comfort.

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Prices and availability

The LG 2024 Air Conditioner range ranges from Rs. 35,000 to Rs. 60,000, available through various retail and online platforms including LG.comretail stores LG, Flipkart and Amazon.in.

Commenting on the launch, Hong Ju Jeon-MD, LG Electronics India said:

In 2024, our goal is to strengthen our market leadership in various product categories. With our latest line of LG air conditioners, we offer consumers the most energy efficient cooling solutions. We will persist in introducing innovative products in various categories, deeply informed by our understanding of customer lifestyles, striving to lead the market with useful life-enhancing innovations.

Speaking on the launch, Youngmin Hwang, Head of Home Appliances & Air Conditioning, LG Electronics India said:

With a new product portfolio informed by consumer insights, we are poised to strengthen our leadership in the Indian market. This year's lineup features even more energy efficient and aesthetically captivating products, enhancing the home experience with exceptional performance, comfort and elegance.

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