Google is considering the idea of ​​adding premium features to its AI-powered search engine, it has been reported Financial Times. These features can be part of Google's subscription services, which offer more AI capabilities along with the Gemini AI assistant in Gmail and Docs.

It would be a new move for Google to put some of its core products behind a paywall, marking its entry into the competitive AI domain. However, the regular Google search engine will remain free, and ads will continue to appear even for subscribers.

The company clarified that it is not considering an ad-free search experience, but is instead focusing on enhancing subscription services with premium features. And it looks like Google is in a race with industry giants like OpenAI and Microsoft, both of which are heavily invested in AI technologies.

New search features could include AI-generated summaries and answers to questions. This can make it easier for users to find what they're looking for, but it can also mean fewer clicks on ads, which is how Google makes money.

The report noted that Google has not yet decided when or if these changes will happen. They are still working on the technology and figuring out how to make it work. But they are considering adding these features to subscription services like Gemini Advanced or Google One.

So while basic Google search will remain free, you may have to pay for the AI-powered version in the future. And we're likely to hear more about this as the Search Generative Experience (SGE) approaches its one-year anniversary.

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