BoAt India today announced a new way for cricket fans to get involved this season. They are inviting people to join them as “boAtheads” and offering rewards through their latest innovation called clothing.

RCB and GT teams' virtual dressing rooms

In these virtual dressing rooms, created for teams BoAt, Gujarat Titans and Royal Challengers Bengaluru, fans can immerse themselves in the atmosphere of the team and play games like Win Predictor, Smash Cricket and Card Game.

By participating, fans have the chance to win weekly rewards such as game tickets, signed merchandise and exclusive ship baskets.

The response to this marketing initiative has been strong, with 80,000 registrations in just two weeks and 5,000 ranking winners, according to BoAt.

AR cricket themed 3D cards

In addition, boAt introduces 3D cricket-themed AR cards, a one-of-a-kind innovation. Users can create custom cricket cards with their own 3D avatars by uploading a selfie.

These physical cards, when scanned, bring the user's 3D avatar to life in augmented reality, providing a unique experience.

A spokesperson highlighted that this AR asset reflects BoAt's commitment to delivering unique experiences. It combines nostalgia with innovation, creating something special for cricket enthusiasts.

As the official audio and wearable partner of Royal Challengers Bengaluru and Gujarat Titans, boAt aims to enhance the fan experience in the cricket season, they added.

availability

For more information on AR cricket-themed virtual dressing rooms and triumphs, visit beaboathead.com.

Commenting on the launch, a BoAt spokesperson said:

We wanted to invite people to become boAtheads and enjoy the benefits and exciting rewards that come with it. Our changing rooms offer engaging games and display various products, which add excitement. It's our way of saying thank you to our fans for their incredible support.

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